Brand, Identity, Logo?

July 31, 2014

This is my first blog! I feel so good about this! It's like rolling up a fresh pair of socks. You know what that feels like!


There is always some confusion on the difference between brand, identity and logo. I thought it might be a good idea to start with defining each.


What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.


How would you define each in your own words? Comments are welcome.



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© 2020 by Paul Holzer

Design, Photography, Video, Web, Illustration, Harrisburg, York, Lancaster, Paul Holzer, Website, Freelancer, Contractor, Graphic Designer, Videographer, one-on-one Adobe training, Photoshop, Illustrator, WordPress, Lightroom